Recently I have looked at a few web site design companies in the UK. These design companies have very nice classic styles that are very easy to read, and they relay the information to the user in a very nice way. UK web site design seems to use fewer Flash elements, and more CSS and JavaScript techniques to entice the user. I also prefer CSS and JavaScript techniques, because they do not require Flash Player to be able to see the effects. Also these techniques are much more subtle than Flash elements. CSS and JavaScript are just text markups, so the text can still be read by the search engines’ spiders, which usually translates into a higher search engine ranking.