How to Use and Select Stock Photography Services
By Roy Barker

There are two main types of photography to sell, that is assignment photography and Stock Photography. Assignment photography is taking photographs of a predetermined event, and stock Photography is taking photographs in the hope that you will be able to find a future buyer. Most professional photographers take both types, the weddings and portraits take care of immediate bills, as they command a higher price, because they are generally only of interest to a limited number of people. There are exceptions like being hired for a specific assignment to photograph an Olympic Event, and then being able to sell that photograph Internationally. In general, stock photographs command a lower price, but they are more saleable to a wider base.

Stock photographs’ are generally sold on the Internet through what is known as “Stock Libraries”. They generally all work on a very similar system, you take photographs and submit them to a stock library and they sell them to interested parties such as travel brochure companies, advertising agents, book publishers. This way of marketing photographs has distinct advantages, if you are a part time freelancer, or have just started your own business. Either way you are probably too busy making portfolios, and taking pictures to market them. Another factor, which makes this method of marketing advantageous, is that when you are starting you do not have the network of contacts to market your photographs. Added to that there are some people who won’t or can’t perfect their marketing skills.

A downside of this marketing method is that there is a little more to it than taking photographs and waiting for the Royalty cheques to come in. Most stock libraries, will want to re-caption your pictures to fit in with their image, this can be a time consuming process and it can take months to get them online. Like many aspects of selling it is a “numbers game”, the more photographs you have available to sell the more you are likely to sell. This is a fairly general aspect of marketing, but it is more specific in this instance, as prospective buyers may look at other images, if they like one particular one. Because of the time factor of getting your work to the buyers or the public, many stock libraries, have insisted on a minimum contract, which means that they typically ask to retain your work for a minimum of two years.